Is the TKTS Discount theatre michel paris Booth the Cause of Rising Broadway salles de spectacles paris Prices ?The reasoning behind this is theory is that, over the years, getting tickets at the half-price piece theatre comique booth has become such a normal practice for Broadway theatergoers that Broadway shows are now selling far fewer full-price tickets at the box office. In order to accommodate this situation, Broadway producers must raise ticket prices higher and higher, with the expectation that a large percentage of the shows' tickets will eventually be sold at half price anyway. It's at the point now where a half-price orchestra ticket from the TKTS booth is about $60 -- a decade ago, you might have gotten a full-price ticket from the box office for the same amount. In other words, it's almost as if these people waiting in that TKTS line are now playing the true full price of a Broadway show, and the people buying at the box office are paying double. If the discount ticket booth had never existed, the theory goes, then regular full price tickets would have never risen so high and would cost about the same as a half-price ticket currently costs.Others argue that TKTS can't be blamed for the wild inflation of ticket prices by this logic because discount tickets were available long before the booth was established, back when producers used to sell "twofers" (two tickets for the price of one) to their more financially-troubled Broadway shows. However, it seems that those discounts weren't as commonly used by Broadway audiences as the TKTS ticket discounts are today. Broadway has become a largely tourist-oriented business, and New York City tourists gravitate to that half-price booth.The TKTS Half Price AdvantageThe obvious appeal of the half-price ticket stand is that is provides good seats to Broadway shows for half the ticket price (or, for some more popular shows, at a 25% discount). But, if the above-mentioned theory carries any weight, then it means that the TKTS booth isn't really helping ticket buyers. It's just asking them to wait until the last minute and stand in line for tickets that they could have -- if the half-price booth had never been created -- purchased in advance at the Broadway box office for nearly the same price.But we also have to consider the impact of the physical existence of the TKTS stand. Its prominent place in Duffy Square, where any visitor to Times Square is sure to notice it, is a way of reminding tourists that Broadway beckons. Furthermore, once a potential ticket buyer has decided to try his luck at the booth, he is going to be exposed to an array of Broadway show possibilities that he may not have otherwise considered. This is a boon to the smaller or less popular plays and musicals that so desperately need to sell tickets in order to keep running.The psychological power of discounting must be factored in as well. There is a mentality among many purchasers that an item is only worth buying if it's on sale, especially if the discount is as much as half price. So you can bet that many potential ticket buyers will be more amenable to paying the high price of a Broadway show if they feel like they're getting a deal.The Future for TKTSBroadway marketers, producers, and ticket buyers often argue about the pros and cons of the TKTS discount ticket booth. For every Broadway producer whose show benefits by having hundreds of leftover tickets sold at the half price booth each day, there is a second producer who is annoyed because the first producer's more high-profile show is taking away from her show's sales. For every Broadway fan who loves the half-price booth because he couldn't afford to buy Broadway tickets otherwise, there is another person who longs for the pre-TKTS days when full-price tickets were actually affordable.Its clear that the TKTS booth encourages people to never pay full price for a Broadway ticket , but if no-one is paying full price, what is the point ?No matter how long the debate continues, though, the reality is that TKTS discount ticket stand is a fixture in the theater district. Its shiny new renovated home in Duffy Square, located smack in the middle of bustling Times Square, is proof that half-price tickets are here to stay.